In This Article: Persuasion MASTERS Finally Reveal…

“What Are The Proven Copywriting Secrets That Could Guarantee You Get More Direct Mail Responses, More Website Traffic, More Referrals, and Even More Sales Tonight?”

These Are The REAL DEAL, “In-The-Field” Techniques That The TOP-SELLING Copywriting Experts Are Using To Make REAL Money. DO NOT Hire A Copywriter Until You Read This...

By Karim Pearson, EzineArticles.com Expert Author and Founder of First Class Writing Services

Did you know that a little word like “because” could be costing you customers? 

It’s true, and as you read the story below, you’ll learn how this little word can bring BIG dollars to your business…

How many more prospects would you like to convert into paying customers? (Check the one that applies to you)…   Five to ten percent Ten to twenty percent Twenty to thirty percent Thirty to fifty percent or more

…Once upon a time, Dr. Ellen Langer, a renowned social psychologist at Harvard University, proved the power of this innocent, everyday word with a simple experiment. She got total strangers waiting in line to use a copy machine to let her go ahead of them by making the following request:

Excuse me, I have five pages. May I use the Xerox machine because I’m in a rush?

As you’d expect, most people (ninety-four percent) let her go ahead of them to make copies.

She then repeated the experiment later, but this time with one small difference. She said:

Excuse me, I have five pages. May I use the Xerox machine?

This time, only sixty percent of people let poor Dr. Langer go first.

So what’s going on here? Was the second group just a big bunch of meanies?

No, my friend. It’s a psychological secret at work!

The "Button" In Your Brain

See, as every copywriter knows, a time-tested rule of persuasion says that people like to do things for a reason. If we’re going along with someone’s request, we like to know WHY we’re doing it. You’ll notice in Dr. Langer’s first try, she gave a reason (because she was in a rush). Obviously, who wouldn’t want to help someone in a rush? But in the second try, she gave no reason, and as a result, fewer people were willing to help her out.

But things got REALLY exciting when she tried the experiment a third time, by saying:

Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies?

Again, almost everyone (ninety-three percent) went along with the request. But, notice that this time her “reason” was only that she needed to make some copies.

In other words, it wasn’t the reason per se, but the fact that she GAVE a reason (by using the word “because”) that made the difference between a “yes” and a “no”.

And did you know that there are MANY more of these ultra-secret psychological “buttons”, and that knowing how to “push” them can mean the difference between a prospect and a paying customer for YOUR business?

Well, keep reading this article, and in a few moments you’ll be learning secrets that 99 percent of business owners only WISH they knew, including:

• The KEY thing your marketing copy MUST do if you want the kind of sales the "Big Boys" are getting.

• Why most marketing copy throws away the chance to make a sale. And how this mistake helps YOU make money!

• How you can instantly pump up your sales anywhere from 10-50% or more.

• The “secret” that master marketers use to gain an UNFAIR advantage over their competitors (learning this alone could increase your profits immediately).

• How you can take advantage of powerful, proven, but little-known psychological principles that get your customers to whip out their wallets...over and over again!

Words Hold The Power

As I’m sure you know, marketing is the lifeblood of your business. Put differently, if you’re not marketing, you’re not IN business. And when all is said and done, marketing can be defined as follows:

Marketing - The art and science of turning prospects into customers and keeping those customers coming back for more.

Whether in a direct response letter, sales page on a website, marketing brochure, e-mail newsletter, radio advertisement or television commercial, the WORDS (what’s referred to as “copy” in the advertising business) that are used play a CRUCIAL role in deciding whether or not your message gets the sale.

Copy Fact #1: If the WORDS don’t sell, then the ad will fail!

If I had to point to the one FATAL, BRING-OUT-THE-FIRING-SQUAD MARKETING MISTAKE that most business owners make, it's this: Neglecting their marketing copy. You can see the consequences of this mistake reflected in this simple formula:

Poor Copy = No Sales = No Money = No Business

Do the math. If you’re in business, and you’re not making the kind of sales your GUT FEELING swears you should be making, know that there’s an EXTREME LIKELIHOOD that your marketing copy is to blame.

Not only that, but until YOU do something to FIX the problem, your situation isn’t going to get better. Sure you have a terrific product, but without COMPELLING copy, your business is like a healthy person with a terrible wound. Only instead of losing blood, your business is “bleeding” customers, sales and dollars down the drain – never to be seen again!

So what's the first step? Not to throw a Band-Aid on the wound, but to TAKE ACTION and fix the CORE problem for good! More on how to do that in a second…

Why MOST Copy Gets It Wrong...

Let me ask you a question. Would you trust Jerry Seinfeld to write your marketing copy?

I mean, he’s one of the most successful comedians of all time. Surely, he ought to know a little something about selling laptop computers or trips to Tahiti.

But if your answer was “no”, then give yourself a big thumbs-up (Sorry, Jerry).

Why?

Because of Copy Fact #2: LAUGHS DO NOT EQUAL SALES

So then, why is it that SO MANY people who write marketing copy seem to think that the purpose of copy is to get people laughing?

Or even worse, they bury their marketing message way down deep inside some abstract “artistic” vision that you need a philosophy degree in order to tie to the product being sold.

You know that commercial where the jaguar transforms into an eagle, and then drops the smiling baby into the arms of the tap-dancing ogre? Well, it’s actually for a mutual fund! Who knew?

It’s not that things like humor don’t have their place. As a published comedy writer myself, I know that we all love to laugh. But in marketing, at the end of the day, there’s only one question to ask yourself: Does it SELL?

I repeat - The purpose of marketing is to S-E-L-L. Not to enlighten or entertain. Sadly, most copywriters (people who write marketing copy) lose sight of this fact. And as a result, their copy brings back disappointing (or even no) sales.

You CAN Be One of the Few

But what would happen if you were one of the few who “gets it”?

What would it be like to have your phone lines jam-packed, overloaded with customers stuck in "buying frenzy" mode?

And what if this buying frenzy became your new BASELINE for doing business? You'll say to yourself "Just another day at the office."

What would it be like to blow all your old sales records to smithereens?

Imagine if you could make a few simple changes to what you’re already doing and instantly see a 10%, 15%-even 30% or more increase in the response your marketing is getting. How much more money would this mean for you? A thousand dollars? A hundred thousand dollars?

What are you going to do when you have all that extra money pouring in like a burst open floodgate?

When it comes to marketing, there isn’t much room for error. Either you “get it”, or you don’t. Think of it as two separate doors, with the “don’t get it” door leading to the torture of frustration and failure, and the “get it” door leading down the Golden Brick Road to easy abundance and prosperity.

Which door are you planning to open?

Here's What Nobody's Telling You...

As you’ve seen, there are deep-seated psychological principles that control most of our behavior. And the most fascinating thing about these principles (think of them as “psychological buttons”) is that they operate UNCONSCIOUSLY. 

In other words, when somebody “pushes” one of these psychological buttons, we respond AUTOMATICALLY. As a result, the people who know how to push the buttons have an almost UNFAIR advantage over others. Life becomes easy for them, while other people struggle, scrape and beg for whatever leftover scraps they can get. 

This is the secret: When you understand how to trigger these AUTOMATIC responses in people, and apply these principles to your copy, you INSTANTLY turn your copy into a NONSTOP MONEY MAKING MACHINE. And because the principles are HARD WIRED into us, the results are CONSISTENT, and REPEATABLE.

How YOU Can “Steal” My Secrets

My name is Karim Pearson, and I’ve spent the last several years of my life “cracking the code” of these little-known psychological secrets.

Back when I first decided to become a professional copywriter, I had NO IDEA how I was going to do it. All I knew was that it was something I wanted to do, and I was BURNING inside to make it happen! So, at first I devoured every piece of information I could find on writing copy. But what quickly became obvious to me was that there was a lot of conflicting information out there on the subject.

Even worse, a lot of the advice given by the so-called “copywriting gurus” was either impractical, outdated (think teal bell-bottoms and leisure suits), or just plain WRONG. It’s not that there weren’t tidbits of good information out there, but I only cared about what got major results, in the REAL WORLD.

Fortunately, around this time I started cramming my brain with everything I could learn about human psychology. I was ESPECIALLY interested in PERSUASION psychology.

The "AHA!" Moment

What I began to notice was that all copywriting that WORKED, made use of one or more of the powerful psychological principles I was learning about. And not surprisingly, the copy that didn’t work IGNORED these principles.

With this in mind, I began to MERGE everything I’d learned about copywriting with all the things I was learning about psychology. Then I cut out all the B.S. and kept only the stuff that WORKED. The end result of this is First Class Writing Services – The first truly “Psychology-Based” approach to copywriting.

My goal with First Class Writing Services is this: To use proven psychological principles to write marketing copy that gives my clients an “unfair advantage” over their competition. Here are just a few of the juicy secrets my copywriting can add to your marketing arsenal:

• Did you know there’s a unbreakable Mental Law that makes us perceive a product as being less expensive than it really is? When I put this Law into action, even your most jaded customer will think you’re giving him a once-in-a-lifetime bargain!

• You’ve probably heard the phrase, “’tis better to give than to receive”. Well, now you get to do BOTH, and make a KILLER profit! I use the power of giving to EMOTIONALLY FORCE your customers to buy from you.

• The “Monkey See, Monkey Do” Rule: Television shows exploit this deep-seated tendency in order to make us laugh when somebody slips on a banana peel. But I use it to give your customers the UNSHAKABLE CONFIDENCE that YOUR product is the right one!

• As we all know, people buy from people they like. So I use the same rapport-building techniques that bestselling fiction authors use to create those unforgettable characters that we fall in love with, to make your customers like YOU. (This has been described as “like turning your marketing materials into page-turners.”)

• I’ve discovered the quickest and easiest improvement you can make to your order forms that makes your customers take a stand and “own” their decision to buy from you. Imagine how effortless your selling will be when your customers work themselves into a fever-pitch...and SELL THEMSELVES on your product!

• I’ve also learned the SHOCKING truth about why pharmaceutical companies use fake doctors to sell aspirin. Just sit back and watch while I use this same principle to make your customers see you as a TRUSTED authority (and no fake doctors needed).

• Have you ever seen shoppers caught up in the “Feeding Frenzy” of a bargain sale? Did you know that the psychological mechanism behind this is the same one that I use to convince your prospects that your product is a MUST HAVE RIGHT NOW item? If you’re sick and tired of having your prospects “think it over”, then this one’s for you!

And if that’s not enough, here are some of the other under wraps secrets I’ve learned:

• How to prevent the dreaded “unresolved tension” that makes visitors get cold feet on your website before they make a purchase. Eliminate this, and just like an arrow, your customers have a STRAIGHT PATH to the sale! (Oh, and P.S. - It’s easy to fix!)

• A little-known technology that allows you to use plain, everyday language to slip under your customers’ radar and exponentially fire up their desire to buy.

• TWO powerful techniques to get people to agree with virtually anything you’re saying, EVEN IF they'd normally fight you tooth-and-nail. VERY few people are aware this technique even exists, let alone that it can be used to generate MASSIVE sales!

• The only proven way to create a “reality shift” way deep down in your customer’s mind, so that she sees a product shortcoming as an irresistible must-have BONUS.

• An easy-to-implement tactic that keeps your customers STUCK LIKE GLUE to your sales message, and leaves them itching to get their hands on YOUR product!

• Plus much, much more…

WARNING: BECAUSE OF THE PROVEN POWER OF THESE PSYCHOLOGICAL PRINCIPLES, I WILL NOT USE THEM TO WRITE COPY FOR A PRODUCT THAT IS ILLEGAL, DANGEROUS, OR THAT I FEEL IS UNETHICAL. FURTHER, NONE OF THESE PRINCIPLES TAKE AWAY FROM THE NEED FOR A HIGH QUALITY PRODUCT. YES, YOU CAN USE THESE TOOLS TO “FOOL” SOMEONE INTO BUYING SOMETHING THEY DON’T WANT OR NEED, BUT IF THEY’RE UNHAPPY WITH IT, THEY WON’T BUY FROM YOU AGAIN. PUT IN OTHER WORDS, THE PRODUCT ALWAYS COMES FIRST!

The Proof Is YOU!

Whether you're planning to...

• Get benefit-stuffed sales copy for your website




• Get e-mail newsletters EXPLODING with content that gets you conversions




• Get Hypnotic direct mail that mesmerizes your customers dead in their tracks




• Get my "page-turning" sales letters and press releases




• Or get my special BONUS 30-Day "We're Friends Now" Guarantee (keep reading)

...With First Class Writing Services, all MY secrets instantly become YOUR secrets. Any ONE of the techniques I’ve just described can mean REAL, MEASURABLE, and IMMEDIATE improvements in the amount of sales you’re making. And they’re all the SAME PROVEN techniques that I use EVERY DAY, in my OWN writing, including this website!

And the simple fact that you’re still reading this is REAL WORLD PROOF of the power of “psychology-based copywriting”.

And obviously, if it works for me, then it’ll work for YOU!

How Much Is All Of This Worth To You?

How much is it personally worth to you to have an UNFAIR ADVANTAGE over your competition? How much is it worth to have customers who keep flocking back in droves for more, over and over again, or even GLADLY spread the word to their friends about your product?

I won’t lie to you. At 65 dollars an hour, my writing services aren’t cheap. In fact, there are about a bazillion “cookie cutter copy” shops that can crank out copy faster and cheaper than anything I’m offering.

But what I CAN promise you is that NOT ONE of these “cheaper” copy shops are building copy based on scientifically verified principles that bring back CONSISTENT, REPEATABLE results.

As a business person, I’m sure you’re familiar with the concept of Return on Investment (ROI). So if you feel that investing 65 dollars an hour in order to get a potential return of THOUSANDS of dollars in profits sounds like a no-brainer, then congratulations – we’re on the same page!

How To Get Started Today

If you’re truly ready to take your sales soaring to the next level, then don’t wait another moment. E-mail me right now at karim@firstclasswriting.com  with a brief description of the following:

• Your Business

• Your Product or Service

• Your Target Audience

• Your Marketing Objective

…And I'll get back to you within 24 hours (usually much sooner) so that we can put these proven techniques to work for YOU! (All information will be kept 100% confidential)

My Bonus 30-Day "We're Friends Now" Guarantee

You’ve already witnessed the unmistakable power of psychology-based copywriting. But let me “sweeten up the deal” even more. I am SO confident that my writing will get you measurably increased sales, that I’m offering a special “it's on me” guarantee to you, my client:

If, for ANY reason, you’re not 100 percent thrilled with the copy I’ve written for you, just let me know within 30 days of the time you receive the copy, and I’ll re-write it…Twice...for FREE!

That’s right! You get up to TWO FREE re-writes, at MY EXPENSE – All you have to do is let me know within 30 days!

Frankly though, I’m sure you’ll be absolutely thrilled with the results you get from my writing. But I want to guarantee that you get the biggest bang for your buck.

And to maximize the value that my clients get out of working with me, I’m also offering an extra limited time offer: E-mail me before midnight on , and I’ll give you a FREE marketing consultation where I make recommendations based on your marketing goal, target audience and product. And because this is a FREE consultation, EVEN IF you decide that First Class Writing Services isn’t the absolute best choice for you right now, my valuable advice is STILL yours to keep!

You deserve a successful future. Start living it today!

Wishing you greater success,

Karim Pearson, Founder

First Class Writing Services

P.S. Don’t forget: Due to increasing demands on my time, I can only offer free consultations until . So if you want to take advantage of this limited time offer, please e-mail me now. Because after this date, I can’t guarantee that my consultations will still be the same price.

P.P.S. If just ONE of the scientifically proven secrets I use in my copy helps you boost your sales, what would it be worth to you? Don't delay. E-mail me today and start getting those sales!

P.P.P.S. If you want more copywriting and marketing tips, you can check out some of my articles for free here.

© 2007 First Class Communications